MBTA Naming Rights For Sale
MBTA is selling naming rights for all of its T line, just think: "Your name here" (AP)
The MBTA needs money, so the transit authority is selling naming rights to lines and stations within its subway, bus and commuter systems. Every station is up for grabs, so if you want to name a T stop, step right up! But make it quick; bids must be in by tomorrow.
MBTA General Manager Richard Davey hopes naming rights will raise about $250,000 for the authority, the Herald reports. The T needs all the dollars it can come by; its budget gap for FY2013 is expected to be $137 million.
The naming-rights sale is just the latest money-making plan by the authority. The MBTA online souvenir store is already up and humming. There you can buy a vintage T sign for upwards of $2,500, or a Rapid Transit Lines tote bag for $14.95, or MBTA greeting cards and shower curtains. The MBTA is also selling advertising space on its website and on the back of Charlie Cards, and is weighing selling audio ads on its buses.
Mind getting off at JP Licks Circle or Mrs. Fields Corner? Check out Universal Hub’s mockup of an imagined “new ‘n’ improved” MBTA map.
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Please no!
I’ll pay more!! I’ll pay more!!!
I’ll pay even more to end the DREADFULLY MONOTONOUS practice of allowing exclusive rights to all adspace to one company’s ad campaign. Does it even help sales? Do the kids these ads are aimed at realize they are being treated like pavlovian clones?
So soon we may have to learn that Gillette Station is the place we used to know as Park Street? Please, there’s enough confusion already!
No audio ads!